{"id":13735,"date":"2025-11-21T04:25:22","date_gmt":"2025-11-21T04:25:22","guid":{"rendered":"https:\/\/dev.ftxidentity.com\/custom-development\/?p=13735"},"modified":"2026-01-05T13:31:23","modified_gmt":"2026-01-05T13:31:23","slug":"changes-to-digital-trade-program-2026-personalization-plus-p-by-agdc","status":"publish","type":"post","link":"https:\/\/dev.ftxidentity.com\/custom-development\/blog\/changes-to-digital-trade-program-2026-personalization-plus-p-by-agdc\/","title":{"rendered":"Changes to Digital Trade Program 2026 & Personalization Plus (P+) By AGDC"},"content":{"rendered":"

If you’re selling age-restricted products, staying on top of Altria\u2019s 2026 Digital Trade Program (DTP) and the upgraded Personalization Plus (P+) isn\u2019t optional \u2013 it\u2019s how you stay compliant, competitive, and rewarded. Updating your systems ensures you stay eligible for discounts, incentives, and promotional rewards. <\/p>\n

But what happens if you don\u2019t update? Simply put, you could miss out on incentives, fall behind in responsible marketing compliance, and lose your competitive edge. <\/p>\n

On top of that, AGDC (Altria Group Distribution Company) is rolling out Tier 4, a new level with advanced requirements and benefits, while Tier 2 and Tier 3 retailers face updated obligations. P+ itself is also getting a major upgrade, helping retailers deliver personalized, age-compliant offers to adult consumers. <\/p>\n

What Are the Digital Trade Program and Personalization Plus (P+)? <\/h2>\n

\"Understanding<\/p>\n

When it comes to selling age-restricted products<\/a><\/strong>, knowing the rules isn\u2019t enough \u2013 you need the right programs in place. That\u2019s where Altria\u2019s Digital Trade Program (DTP) and Personalization Plus (P+) come in. <\/p>\n

These programs aren\u2019t just about compliance; they\u2019re designed to reward retailers for doing things the right way, from accurate scan-data reporting to delivering personalized, adult-only promotions that engage your customers and drive loyalty. <\/p>\n

Overview of the Digital Trade Program (DTP) <\/h3>\n

The DTP is AGDC\u2019s framework for rewarding retailers who demonstrate compliance, digital engagement, and accurate scan data reporting. Think of it as a tiered system: the higher the tier, the bigger the incentives \u2013 but the requirements are more stringent. <\/p>\n

Overview of Personalization Plus (P+) <\/h3>\n

P+ is all about personalized, targeted offers for verified adult consumers (Adult Tobacco Consumers 21 and older, or ATC21+). It ensures promotions stay compliant with age restrictions while helping retailers boost loyalty and engagement. <\/p>\n

Together, DTP and P+ are setting new standards for age verification, data traceability, and digital identity management \u2013 helping retailers stay compliant while maximizing incentives. <\/p>\n

Ready for 2026? Learn how FTx Scan Data Reporting<\/strong><\/a> helps your store stay compliant with ease. <\/div>\n

Updates by AGDC <\/h2>\n

Altria isn\u2019t just tweaking a few settings \u2013 the 2026 updates bring major changes to the Digital Trade Program (DTP) and Personalization Plus (P+). <\/p>\n

From the introduction of Tier 4 to updated requirements for Tier 2 and Tier 3 retailers, these updates are all about smarter, more secure, and fully compliant engagement with adult consumers. Whether it\u2019s integrating new verification technology or leveraging personalized promotions, staying ahead of these changes ensures your store maximizes incentives and stays competitive. <\/p>\n

Introducing Tier 4 <\/h3>\n

Tier 4 is the newest and most advanced level of the DTP. It builds on all existing Tier 3 requirements and adds new obligations, particularly around Personalization Plus (P+) integration and delivery of multiple personalized offers. <\/p>\n

Requirements to Achieve Tier 4 <\/h3>\n